Let’s say your book is being sold at a big bookstore. A customer walks in, makes a purchase, and leaves. They enjoy your book. In fact, they love your book. But that’s it. You never hear from them and they never hear from you.
Well, that’s not what you get with Gumroad. Your followers and your customers are your buddies. Over time, you should get to know them and they should get to know you.
Email updates are a big part of what makes this possible. You can use Updates to make announcements, send revised versions of products, and solicit feedback. And now, you can also use Updates to schedule emails and automate email sequences. In fact, today we’re thrilled to announce three new features that make Updates more powerful than ever before.
1) Scheduled Updates: Most productive at 2am but know nobody’s going to read your Update if you send it at that hour? Now you can queue your Update for the morning. Write Updates now and send them later.
2) Workflows: Want to automatically send an Update whenever a follower signs up on your landing page or a customer purchases your product? Use Workflows to send an automated Updates (or series of Updates) to your followers.
3) Multi-File Updates: Gone are the days of sending cumbersome ZIP files to your followers and customers. Now you can deliver multiple uncompressed files via Updates. Plus, when you send Updates to the customers of a particular product, the attached files will show up in their Gumroad Library.
So what does all of this mean for the way you use Gumroad? Just imagine the possibilities! You can use Workflows to:
Send a thank you message to customers immediately after they’ve made a purchase.
Invite subscribers to join your newsletter two days after they’ve purchased a subscription.
- Encourage customers to check out a second product a month after they bought your first product.
Workflows, coupled with our new Audience feature, enable you to offer immediate incentives to followers who sign up on your landing page. For example, you can:
Offer a free track to people who sign up on your landing page.
Invite new followers to join a live webinar the week after they’ve signed up on your landing page.
- Offer sample book chapters to people who sign up on your landing page.
Not only do our new Updates features give you more ways to build a trusting relationship with your followers and stay in touch with your customers, they also open up exciting new opportunities for what you can sell on Gumroad. Use Workflows to:
Sell a detailed course, with weekly lesson bundles delivered to customers over the course of 12 weeks.
Sell a hands-on challenge, with daily tips and exercises delivered to customers over a 30-day period.
- Sell an intensive bootcamp, with monthly video tutorials delivered to subscribers over the course of one year.
We’d love to see you using Scheduled Updates and Workflows to reach your followers and customers in new and exciting ways. As always, just give us a shout if you have questions, concerns, or feedback of any kind.
