What’s the best way to build your audience? Austin Kleon, author of Show Your Work says it best:
Almost all of the people I look up to and try to steal from today, regardless of their profession, have built sharing into their routine. These people aren’t schmoozing at cocktail parties; they’re too busy for that. They’re cranking away in their studios, their laboratories, or their cubicles, but instead of maintaining absolute secrecy and hoarding their work, they’re open about what they’re working on, and they’re consistently posting bits and pieces of their work, their ideas, and what they’re learning online. Instead of wasting their time “networking,” they’re taking advantage of the network. By generously sharing their ideas and their knowledge, they often gain an audience that they can then leverage when they need it — for fellowship, feedback, or patronage.
There are a ridiculous number of options for making and sharing content these days. Should I blog? Post photos? Start a podcast? Do videos, webinars, or slideshares? Aaaannd option paralysis sets in before we do any of the above.
That’s why we turned to the man who has done it all: entrepreneur, blogger, podcaster, and author, Pat Flynn.
In this five part video tutorial, Pat takes you through everything you need to get focused, complete your content strategy, and get on your way:
- What is content marketing and why should I do it?
- Setting goals and creating your content strategy
- Producing your content
- Sharing and optimizing your content
- Making sales and measuring success