If you’re the admin for a professional or business page on Facebook, you should set up a call to action button. It’s simple.
When you’re logged in and on your page, you’ll see a button on your cover photo prompting you to Create a Call to Action. Click it for your options.
You’ll be taken to a screen with a dropdown and two fields.
You’ve got some choices for your button copy. If you’re linking to your stuff on Gumroad, the Shop Now default is the way to go. If you want to link to your movie trailer, you’re covered for that as well. Choose what’s best for you.
Then enter the URL (leave the Mobile Website field empty unless you have a separate mobile site) and you’re all set. Your call to action is at the top of your page, and you can track your clicks and likes.
Speaking of quick tips, we launched the Small Product Lab a few days ago. Join if you want get insights and intel to create and launch a small product in ten days.