Here at Gumroad, we’re big proponents of landing pages. Whether you’re a week away from launching a product or you’re still figuring out how to turn your creative passion into something you can make money from, a simple webpage with an email opt-in can do wonders. It’s never too early to start building an audience and telling people about what you’re working on.
Set up a landing page and you’ve given people interested in what you’re working on a way to follow you. You’ve also given yourself a way to grow an email list and, though the email addresses you collect, a direct link to your audience.
So what can you do with this direct link? Send progress updates. Share meaningful resources and valuable content. Offer up advice. Ask questions. Take full advantage of the opportunity to build a relationship with your audience and a community around your work before making any sort of sales pitch.
Given our love of landing pages, we’re thrilled to see more and more Gumroad creators setting up their own.
Here are some of our favorite landing pages.
Afonso Ferreira uses an eye-catching background image to draw attention to the center of his landing page.
Ally Monroe highlights the pain point she’s solving for her audience.
Steve Joe showcases examples of his work through his landing page’s background image.
Rick McKeon provides a clear and compelling reason for potential subscribers to sign up.
Jeremy Beasley uses an attention-grabbing headline that conveys the value his product will deliver.
Elite Rugby S&C uses social proof and a free resource to encourage potential subscribers to sign up.
Jure Žove includes a goofy photo of himself to make his landing page more personal.
Brian Hahn speaks directly to his target audience’s needs by asking them a question.
Mili Fay emphasizes the community she’s building around her work by inviting potential subscribers to join her fan club.
Michael Plondaya clearly introduces himself and infuses his personality into his landing page copy.
Have we convinced you that it’s time to set up your own landing page? With Audience, it’ll only take a few minutes.
Here are three things to include.
1. Grab your audience’s attention. Who’s your audience and what do they want? Be specific about the problem you’re solving or the need you’re fulfilling. Think about how you can use your landing page to get straight to a major pain point your audience’s faces.
2. Introduce yourself. Who are you? Remember, building an audience is about building relationships. Show potential subscribers that there’s a person (or a business) behind the screen. Keep this section short, though—one or two highlights will go further than a long bio.
3. Offer something in exchange for signing up. Why should someone sign up on your landing page? Maybe they’ll get a free downloadable resource or access to exclusive special offers. Maybe they’ll get tips and tricks delivered to their inbox weekly. Whatever it is, give potential subscribers a compelling reason to sign up.
Not sure what to do with your landing page once you’ve set it up? Sign up for the 30 Day Challenge or the Small Product Lab for more on how landing pages can help you build your audience and launch your product.