We’ve talked about using Workflows to automatically email buyers with everything from a thank you to a dripped-out course. But if you need to level up your marketing or filter and organize your audience, you might want to consider graduating to ConvertKit.
Nathan Barry created ConvertKit for the creation of opt-in forms, drip email courses, and automated marketing campaigns. ConvertKit integrates loads of other applications, including Gumroad. After pouring over everything ConvertKit could help creators do, Nathan agreed to share all about it in a guest post. Here’s Nathan.
ConvertKit is a web app that empowers creators like you to have full control over when and how you communicate with your customers. With email, you can maintain the interest of potential customers over time and build an authentic relationship with your fans.
For selling products, email converts at a higher rate than any other marketing channel. If you watch the most successful creators, you’ll find that almost all of them have an email list full of people they keep in touch with regularly.
Now, with Gumroad and ConvertKit together, you can reach your customers directly with personal-style emails. Even more, you can keep track of their purchases and activity so you can find opportunities to deliver even more value to them.
Here are a few ways to use ConvertKit and Gumroad together:
Basic use
- Easily announce new products to your customers through ConvertKit.
- Sell a training product on Gumroad and then automatically deliver it one lesson at a time with a ConvertKit email course.
- Automatically send a follow-up email to your customers to make sure they’re getting the most out of the product they bought from you (you’ll be a customer-service rockstar).
Advanced marketing features
- Exclude Gumroad purchasers from your marketing emails in ConvertKit. That way, you’re not asking people to buy a product they’ve already purchased.
- Send an up-sell email course to everyone who buys your ebook, pitching them on your next product.
- Automatically subscribe people to a ‘have bought’ list when they make a purchase using Gumroad so you can easily communicate with your paying customers separately.
47 seconds
It only takes 47 seconds to integrate Gumroad with ConvertKit and set up your first automation rule. Yep, we’re serious about that. Watch the setup process in this video:
We love supporting creators. For more information, and to get started with ConvertKit, check out all the details at http://convertkit.com/2015/gumroad/.
