In June, we teamed up with Alison Faulkner of The Alison Show to teach a workshop at Alt Summit, a business conference for bloggers and creatives. Alison’s topic? Creating an Online Course That’ll Make You Money and Blow People’s Minds. Sounds pretty great, right?
In addition to her funky dance moves and her ability to light up a room, Alison has been blogging and building her business since 2007. During that time, she’s created physical and digital products, taught on YouTube, hosted in-person classes, run live workshops online, and, most recently, launched two online courses.
In October 2014, Alison launched Alison’s Cookie Party, an online course for making the perfect sugar cookies with royal icing. And just last week, Alison newest course, Party with Alison, a step-by-step guide on how to throw any kind of fun party, went live.
Since first launching, Alison has become quite the online course advocate, encouraging her fellow bloggers to create and sell online courses as a means to connect with their audiences, build their brands, and make money.
During Alison’s Alt Summit workshop, she walked attendees through the basics of creating a successful online course, from picking a course topic to marketing the finished course. While we couldn’t possibly include Alison’s full workshop here (that’s an entire course in itself…), we do want to share some highlights.
Here are some practical takeaways to help you get started on your own online course.
A giant thank you to Alison for teaching such a great workshop at Alt Summit.You can check out Alison’s newest course, Party with Alison, for more inspiration around launching an awesome course. She sure practices what she preaches!
Ready to get started? Learn more about selling courses and tutorials on Gumroad here. Not sure courses are your thing? See some of the other ways bloggers are using Gumroad here.
If you found these takeaways helpful, stay tuned for an upcoming Resource Center video with Alison, where she’ll share her tips for successfully launching a product when you have a small audience.